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Title : Olympics Sticks Near 2018 Viewership Low As 19.3M Watch On NBC
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Olympics Sticks Near 2018 Viewership Low As 19.3M Watch On NBC

With 19.3 million watching on NBC, NBC Sports Network and streaming in total audience delivery, last night’s Olympics barely was basically even with Valentine’s Day’s all-time low for the 2018 games so far. Cutting into any minor celebration the Comcast-owned net might get out of being up 0.5%, all those Day 6 official competition platforms put together last night was still down over 15% from the first Thursday of Sochi 2014 – which was only seen on NBC in primetime.

Putting up NBC 2018 against the broadcast-only coverage of February 13, 2014’s XXII Winter Games and things start to really sting. Last night’s primetime featuring Mikaela Shiffrin and Nathan Chen in PyeongChang dropped a hard 29% in sets of eyeballs. (Read More)

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